My current project touches on the topic of corporate wellness. As time is this target’s lowest resource, fitness for example, can be a bit of a struggle. Together with a Vancouver startup called Perked!, we are using the FBM model to help pinpoint simple user experience strategies to enable more wellness in the life of a typical corporate employee.
Excerpt from BJ Fogg’s Behaviour Model for Persuasive Design:
“In order for behaviours to occur, people must have some non-zero level of both motivation and ability. The implication for designers is clear: Increasing motivation is not always the solution. Often increasing ability (making the behaviour simpler) is the path for increasing behaviour performance.
The FBM (Fogg Behaviour Model) implies that motivation and ability are trade-offs of a sort. People with low motivation may perform a behavior if the behavior is simple enough (meaning, high on ability).”